Once you have established a relationship with influencers and bloggers, it’s time to shift your engagement to a more direct manner, through social channels first and then with a more personalized email. For example, if you are a hairstylist, doing a free blowout may have a value of $20-50 but only cost you your own time. So, how do you reach out to these types of people for your business? With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Your first task, unsurprisingly, is to determine which online bloggers … For its #Heineken100 marketing campaign, Netherlands-based brewer Heineken partnered with top men’s influencers, clothing designers, and boutiques to create a line of branded menswear worthy of the beermaker’s cool, refined identity.In this example of how a social media … Alexa’s Audience Overlap Tool. Social media influencers did not just coincidentally build large, … Using our tool, you can get access to a large database of the top influencer profiles from multiple social media platforms. How to Make Remote Working Successful for Your Business, How to Use Social Media for Local Internet Marketing, Keep tone reasonably informal and not “sale-sy”, Avoid a generic subject line that could be confused as spam, Include links to your website as well as direct links to any products or services that you think would be of particular interest, Avoid laying out any specific “asks” or “offers”, End the email with a vague ask like, “please get back in touch if you are interested in working together/learning more/collaborating”. “As in all things, a warm introduction is best. So, you need to find a way to stand out … She strongly believes in advocating the rights of the LGBTQ community. Try to find out why they’re investing so much time into building an audience and why they may want to partner with you for your influencer marketing campaign. How much (in time, products or services) are you comfortable spending? Various social media platforms offer plenty of features that can help you engage other users including influencers or you can use multichannel outreach strategy connecting with influencers … Give influencers creative control. In addition to this, you should also see if their posts resonate with your target audience. If you don’t have a proper influencer outreach program in place, chances are you may never receive a response from them. “I could not be content with my conscience if I worked with a company that, for example, didn’t even hire LGBTQ+ people or didn’t donate money back to the community they claimed to care about. Influencer marketing is a trending topic in content marketing. Based on that, you can come up with an influencer outreach plan with fair compensation. Have you had success with bloggers or social media influencers? Take the time to look around their personal profiles and find these before you reach out. Heineken Capitalizes On The Reach Of Men’s Lifestyle Instagrammer To Promote #100Heineken Campaign. Consistency is reflected in numerous elements, such as their unique language, voice, and tone. their sphere of influence. Ideally, the right influencer will be low risk for you. • Advertising Do your homework and get to know the influencer before reaching out to them Always start by appreciating their work before making a pitch Clearly highlight what you’re offering in return for … Before you reach out to an influencer, you should figure out what motivates them. Having in place a good social media … They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. If they have a website, check out how much traffic they get. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Clearly, influencer marketing is going to gain more traction. • Google My Business Upfluence is another marketing tool that can help you find Instagram influencers, create campaigns, and stay on top of social media activities and trends. Keep these initial messages light, and try to avoid sounding like a spam sales pitch. • Online Presence and Reputation And most importantly, how can small businesses stand out? For this, you’ll need to work on your online research skills. A great next step to perform in order to connect with bloggers and influencers is to share a relevant piece of the influencer’s content on one of your own social media channels. Here’s How Social Media Influencers Are Finding New Ways To Survive The Pandemic Covid-19 has provided social media influencers with ample opportunities to evolve, rethink and … Hey [name], My name is [your name] from [company]. What if you don’t have a big budget as a small business owner? Ask influencers to make introductions. In 2016, influencer marketing platform, TapInfluence.com (founded in 2009), has … I hold myself to a high standard and I want to see other influencers follow suit.”. Influencers … Remember, there are always creative solutions if you want to build unpaid marketing relationships with bloggers and social media influencers. While designing their campaign, Toms took note of this. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. These ongoing relationships can either be paid or continued with creative incentives. Influencers don’t necessarily want to go places and use services on their own. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. For example, Guy … And the best part is that you can get access to their contact information as well. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social … Our dashboard shows the reach and engagement rate for each shortlisted influencer. To build a relationship with them, start small. #3: Reach Out to Social Media Influencers to Pitch a Partnership Once you’ve decided which prospective influencers you want to partner with, you’re ready to reach out. How do I reach out to top influencers? I really enjoy your Instagram feed and loved your last post about XYZ! In the post, you can see how Chef’n Corporation, a Seattle-based company, admired food influencer, Ida Frosk’s, profile. Is influencer marketing relevant for small businesses? Still not sure how to reach out to influencers on their social media channels? If you are offering a free service—like a haircut, meal, or lesson—make sure that your offer includes the option of the influencer bringing a friend along or coming at a time that’s easiest for them. What do you do when you’re buying a new phone? If you are wondering how to reach out to influencers and get them to collaborate with your brand, here is a guide for you. Once you have identified appropriate bloggers and social media influencers in your niche or local area, your first step is to establish the relationship through some initial engagement. You have such great style, and I think that you would love my new clothing line, X. Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Determine an Appropriate Offer. Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. As you can see in the screenshot below, the brand even pledged to donate a part of their sales to important social causes. connecting with bloggers and influencers in your niche, consumer generated content can save you time while marketing. You will want to have your tracking components set up when you communicate the final “ask.” Make sure that you provide your bloggers or social media influencers with the necessary tagging and tracking elements that they will need for their blogs and posts. Search for Influential Bloggers. I would love to connect!”. (The Secret Trick to get a Response) When reaching out to top influencers, remember that their inboxes are bombarded with pitches, comments from followers, and other offers. ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. You’ve heard the term influencer outreach thousands of times before. This kind of content, called consumer generated content can save you time while marketing. Bloggers and social media influencers are typically active across multiple online channels. It is an important strategy to grow your business. You’ve learned that collaboration leads to better content, better reach… Small business owners, here’s some good news: Money isn’t everything for influencer marketing. So, you should prioritize authenticity and trust in order to run successful influencer marketing campaigns. Influencers are popular social media personas. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. In this post we’ll cover the 6 steps to reaching out to bloggers and influencers so you can get started with these collaborations. Note: most bloggers and social media influencers list their personal email addresses or preferred contact info within their social profiles. For example, if you own a gym and the influencer posts a blog called “3 Trendy Workout Outfits,” you can share this article on your own Facebook page. To figure out an influencer’s motivation, you need to closely follow their content. As with all marketing, you want to make sure that you have a way of determining if your efforts were worthwhile or not. Here again, Fourstarzz Media’s influencer marketing platform makes it easy to compare levels of influence. However, do not discuss a collaboration publicly in the comments section. Like the posts that you appreciate, comment on them, and share them. This will ensure that the influencer has the proper incentive to actually take you up on the offer for a service. Influencer marketing is slowly gaining more and more popularity across all social media platforms as a digital marketing tool used for boosting engagement. Saying more with visual aids. For example, if you own a kickboxing studio, you could offer a free one-year membership. Your email address will not be published. These are great ways to get on their radar and tell them that you appreciate their work. Following up on successful influencer collaborations can facilitate ongoing brand ambassador relationships. It’s evident that advocacy for social causes is important to Blair. This way, you can find the ideal influencers for your influencer marketing campaigns. You can leverage the unlimited access to our detailed influencer reports to understand where their audience is based, what content resonates the most, and to see their fake follower score as well. Some common motivators for influencers include: Most influencers are likely to be motivated by a combination of these factors. The goal of increasing this engagement can be … Well for one…people are already taking recommendations and buying from Influencers.Even some Influencers with a small but engaged following can become an incredible revenue stream for your business Leverage Influencers. Required fields are marked *. But if your small business hasn’t dabbled with influencer marketing before, you’re likely to have many questions. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Simply stated, local influencers are bloggers, reviewers, and social media personalities who are based in the same area as your business. Personalize your … Once you’re satisfied with your influencer research, shortlist the ones you’re interested in. Before you reach out to an influencer, it’s important to know their background. Influencers plan their day-to-day social media activities in advance. Establish Brand Goals. By definition, social influencers are key industry leaders who have the potential to drive brand message and awareness to a specific market of consumers. What are you thinking about asking for in return? Once you shortlist influencers, don’t be in a hurry to begin your influencer outreach email marketing campaign. Be generous but don’t offer more than you are able. Try something simple like, “Hi there. The market size of the global influencer marketing platforms is expected to increase from $5.5 billion in 2019 to $22.3 billion in the next four years. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. You risk coming across as unprofessional. Even micro-influencers receive a lot of emails and collaboration requests. When you begin to reach out to bloggers and social media influencers directly, you want to cast a wide net but at the same time keep it personal. It’s beneficial for all parties too—influencers appreciate having their content shared, and your own audience will appreciate the interesting and relevant content. If you want to make sure that your email isn’t lost in their inbox, you need to work on building a relationship with the influencer first. For example, a round-up of the top 10 Philadelphia area influencers … Scan their feed to find sponsored posts that they’ve published in the past. Once you understand their motivation, it’s easier to reach out to an influencer with a campaign proposal they can’t refuse. Make sure that you set up a way to track the results of a blogger or social media influencer collaboration. Which channels should small businesses use to reach out to influencers? Take a look at the screenshot below. You can’t send an email to an influencer with instructions and expect them to post about your brand or products. Before you reach out to an influencer, it’s a good idea to make them familiar with your brand. They communicate with their followers in real-time, via multiple channels, and have an entire social media calendar worked out. Instead, just praise their work to break the ice. Social influencers have played important role in the development of many modern businesses. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence … TapInfluence.com. • Local Business Finding the best social media influencers for your business is a tedious task. Influencers invest a lot of time and energy into growing a brand. It’s a well-known fact that recordings, pictures, and gifs are attractive, … These are common dilemmas that small business owners may face. When it comes to reaching out to influencers, small businesses need to follow the same route. You can search for influencers based on which hashtags they use, keywords in their contents or their bio description, brand affinity, and more. A featured blog post plus additional posts and mentions across multiple social media channels is “worth” more than one tag and mention in an Instagram post, or one mention within a larger blog post alongside multiple other brands. In addition … While reaching out to social media influencers or bloggers, the burden is on brands to decide on fair compensation…, The Complete Guide to Mastering Youtube’s Empathy Algorithm, The Pay Per Click Metrics You Need To Watch, Meaning Transfer: Why Influencer Marketing Fuels Brand Longevity, How Kayla Itsines Markets Her Billion-Dollar Business, How I Gained 155,000 YouTube Subscribers in Less Than a Year, How Gymshark Used Influencers to Become a $1.3 Billion Brand, Why Marketers Should Look Into Behavioral Science, Quality of comments (relevant comments vs. not relevant comments), Strong desire to make a difference in the world, Willingness to inspire others or entertain, Building a community of like-minded people. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. That’s great! If you want to make the process easier, you can leverage our influencer marketing platform, Fourstarzz Media. While connecting with bloggers and influencers in your niche has many benefits, the process of reaching out can be tricky. When you’re planning your influencer marketing strategy, you need to decide on the compensation for the influencers as well. number of engaged followers across social media? While money is a major motivator for many influencers, it’s not always the priority. You may be tempted to reach out to influencers who have huge follower counts. These points can help you evaluate if they are the right influencer for your brand. This is a useful template if you want influencers to review your product or run a giveaway competition on their social media channel. Look out for an email from me soon. When you have a successful collaboration after reaching out to a blogger or social media influencer, consider nurturing the relationship for future work. The number of comments, likes, and shares on each post should give you a good idea about their reach and engagement rate. How can a small business reach out to influencers? They reach out to others, share ideas, collaborate, create and promote content together. Essentially, influencers can help you to raise brand awareness and reach out … By reaching out to the micro-influencers you want to work with in this fashion, they will be more likely to get back to you. Ideally, your brand’s values should align with those of the influencer that you partner with. On our platform, you can create a list of potential influencers for your campaign. Influencer marketing has quickly become the go-to marketing style for digital … The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. An influencer is a leader; someone who carries clout in an industry. Here are a few tips: Related: Email Marketing for Business Owners. For instance, Blair Imani is an Instagram influencer who identifies as a bisexual, black Muslim. For example, in exchange for a $100 value pre-fixe dinner for two at your restaurant, you could ask for: one blog post, two Instagram posts, and one additional mention on Facebook, all within x amount of time (with all posts including proper tagging, custom business hashtags, and a specific website link of your choosing). Learn more about our guided marketing and advertising solutions. Consider creating a custom landing page, a custom tracked link, and possibly a tracked phone number, if applicable. Get this free report and never miss another great article from Social Media Examiner. You list the features that you’re looking for, your budget, and then move on to market research, right? Are they passionate about a specific social cause? Influencers are much more receptive to people who have a genuine interest in their story than they are to “cold calls” from brands that didn’t take the time to learn about them. When you reach out to a blogger or social media influencer, it is essential that you are both on the same page about requirements on each side. That means the market size is poised to grow at a CAGR of 32.4%. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. A direct message on a social media platform will almost always go through. After sending an initial message (like a Direct Message within Instagram, Twitter, or Facebook) to your blogger or influencer, you should then send a more in-depth introduction email. Here is a 7-step guide for small business owners on how to reach out to influencers. Try to engage with them on different social channels to get their attention. It will help you get started: Before you reach out to an influencer, it’s important to know their background. If you are in that second group, then you’ve discovered the secret power of influencer marketing. So, it’s obvious that they expect brands to recognize their worth. If you’ve worked … Before reaching out to an influencer, it’s important for brands to establish the … It also allows you to find influencers’ other social … But many social media influencers are notorious for buying fake followers. Reach Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. What’s more, you can filter your results based on various criteria, including audience gender split, audience age groups, location, number of followers, engagement, estimated post value, and other parameters. How will the influencer use your offer? According to a poll on the Tomoson blog, 59% of marketers are p… So, how should you reach out to influencers? Someone with 20K followers on a social media channel will expect a more generous offer than someone with 2K. Did your collaboration with a blogger or social media influencer lead to a big increase in leads or a big jump in the your number of engaged followers across social media? Or, if you are a cosmetic dentist, you could offer quarterly teeth whitening service. You can also compare their projected fees and CPM before you decide on which influencer(s) you want to partner with. • Marketing Strategies You can even design your influencer marketing campaign around what motivates them. Different influencers have different motivations. According to Blair, the brand had their LGBTQ+ staff help with the creation and marketing processes. Reaching out to 10 influencers or less If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the … These are some of the questions you should ask. For this, you’ll need to work on your online research skills. Reaching out to bloggers and social media influencers should be a thoughtfully planned and executed process, centered around developing both an “ask” and an “offer” that is mutually beneficial. Any questions should be worked out during this phase. They likely receive hundreds of emails every day. In this email, continue to lay the building blocks by providing more information about your services, products, or brand. You will want to find and follow them across these social channels for two reasons. This kind of research will help you gauge whether their values and content are suitable for your brand. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Once a blogger or influencer has expressed interest in working with … The second is to determine where they are most active, so you can identify the best channel for establishing a record of your interest in them. • SEO How many fans or followers does the influencer have? Make sure you’ve done a thorough background check and have noted the important metrics from their profiles such as: Compare their metrics and shortlist the influencers who are likely to give you a high campaign ROI. • Social Media, Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. An influencer that you or your Social Media Agency want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of … The first is to get familiar with their style and what kinds of content they post, so you can develop common ground for communication with them. Once you have determined a reasonable and generous offer for your blogger or influencer, be prepared to spell out explicit details of your “ask.” It is best to do so in an email correspondence so that there is a clear record of both your “ask” and “offer.” During this step, it is important to be direct and clear. The best offers are high in value but low in overhead cost. Find websites that share the audience you are trying to reach … Tell us about it in the comments below! But don’t post a canned response like “awesome” or “wow.” If you want to get noticed, add a genuine compliment on their latest posts on Instagram and other social channels. A few tips: Related: email marketing for business owners, here ’ s marketing. Advertising solutions, don ’ t have a successful collaboration after reaching out to influencers, don ’ dabbled... Other influencers follow suit. ” be paid or continued with creative incentives these types of people you can compare. 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